Selected slides from PRONOUNCED (Print Edition) by Erik Benjamins (8” x 10” ea., laserjet prints in a suite of sixteen)
Wall-friendly printed ephemera to compliment PRONOUNCED (Book Edition), which will be featured in Ed Ruscha: Books & Co. at Gagosian Gallery’s NY Madison Avenue location, opening on 5 March, 2013.
PRONOUNCED was realized on the occasion of Ed Ruscha’s 75th birthday. The project presents sixteen number 75s that have been extracted from various Boston-area takeout menus. Influenced with Ruscha’s ongoing playful exploration of language, each number 75 dish has been presented within a three-part translation: the original characters, the name in English, and a phonetic pronunciation.